Do you want to be your own boss? Are you not earning enough? Is your work not being acknowledged?
You decided to go on your own and start your own business. Freelancing might seem the easiest thing ever. Not a lot of paperwork to get started, all you need are your skills – which you already have, hopefully – and a bank account. So what’s next?
Marketing should be the first thing on your mind. You will need to reach out to businesses and to attract new clients and to do this, you only have to apply a few easy and simple marketing tools and techniques. Remember, you always need to stay relevant and to market your business.
Most of these marketing tips are available for free. It is essential that you always try out new techniques and strategies to see which work best for you.
- Build your own brand and create a logo to convey the concept behind your brand.
- Create business cards with your contact information and hand them out to prospective clients.
- Create brochures where you can describe your services and the benefits of businesses using your services.
- Develop a website where you can add the services your offer, the advantages of your services and your contact information (including social media accounts). As time goes by, update your website with your clients’ testimonials.
- Open social media accounts on LinkedIn, Facebook, Tumblr or Twitter.
- You can also create a blog where you can write about the dos and don’ts of your profession, issues and challenges of a freelancer, tips to help out other freelancers, etc.
- Post your resume on specialized forums and websites and engage in various conversations.
- Post your business on freelancers online registries.
- Participate at industry events to start networking.
- Offer discounts. There are a lot of freelancers out there and you need to stand out. Even if you offer higher quality services than the others, businesses always want to keep to their approved budgets. Offer discounts to first-time clients; offer discounts to regular clients and offer them additional discounts when they recommend you to another business.